Powering up your content strategy

Customers and search engines are more demanding than ever of the content that you present on your website and in your marketing.

Let The Content Gym help to get your content into shape and start to drive long term sustainable benefits that take your brand to new levels.

Up your content game with The Content Gym

Getting content fit

Welcome to The Content Gym.  We’re here to workout your content rather than your quads!

We aim to get you into great shape to attract new customers and achieve your objectives once they arrive whether that be product awareness, building your membership or achieving sales.

Here at The Content Gym we believe that your content and how you use it is the only way to develop a long term sustainable source of traffic for your business.  A great content strategy keeps on delivering time and time again getting cheaper all the time.

We understand that what’s great content for search engines is not always great for customers and our programmes target both to bring you a more holistic view to your content needs.

Our services

Website Optimisation

Having the best content can be hampered if your website is not optimised correctly.

We make sure that your website is on point to help your content shine.

Content Production

Our team of experienced content producers can deliver whatever type of content is needed to achieve your objectives.

What’s more, we can do it at scale.

Digital PR

Digital PR is a great way to get your voice heard in the market and develop links into your website from powerful, authoritative websites. This not only brings you more traffic but helps the search engines understand how they should be ranking you.

Social Presence

Using your content over the social landscape is a great way to communicate with customers, potential customers and suppliers alike.

User-Generated Content

Bring a whole new level of authenticity and engagement to your website and marketing channels through incorporating one of our User Generated Content solutions.

Why is content so important?

Put simply, a good content strategy is one of the only ways in which to build a sustainable advantage and reduce reliance on paid channels.

1. Search Engines Love Good Content

Search engines love great content and they will to tell your potential visitors about it by way of the rankings they present to them.

2. Customers Love Good Content

Customers equally love great content. Its enjoyable, it tells them you are serious about your product or service instilling a greater level of confidence in your brand.

3. Your content is an
Asset

Your content bank is owned by you and becomes an asset.

4. It's Under Your
Control

You have control over your content and what you do with it.

5. A Reason to Communicate

Engaging reasons to communicate with your clients rather than sending repetitive offers brings greater return.

6. Increased Traffic and Less Reliance on Ads

Good content delivers 24/7 and reduces your reliance on paid channels to bring improved ROI.

Our approach

When developing your personalised programme we follow 5 key stages to power up your content strategy:

Assess your content Fitness level and benchmark

1

Understand the gains that you wish to make

2

Develop your personalised programme

3

Periodically, measure your success

4

Refine your programme and go again

5

We understand that investing in an ongoing content strategy can be a big decision but we’ll be with you all the way giving you ongoing support to make all the effort count.

Great content, used well will deliver.

See how the Content Gym can help you...